It might make players demand lower prices if some cheap AI slop is used in the game. That’s the thing publishers want to avoid. They want to sell cheap slop for full price and pocket the difference. That’s what it’s about in the end.
I haven’t really seen demands for lower prices on AI slop, but I’ve seen a lot of outright refusal to buy at any price, and returns when the disclosure came later.
I don’t think the epic guy is making an argument for slop, he’s just saying that gen ai is at the point where avoiding using it is as much of a choice as deciding to. Generating the basis for digital art using something like flux then converting that into a 3d asset, with or without help from other AIs, would count, but could be made to look just as nice as something that didn’t use those tools, but took significantly longer. I understand that argument. What it fails to understand is that for the foreseeable future that is not how this tech is going to be used. It will be used by relative amateurs who push out garbage as quickly as possible. Maybe in five years there’s an argument to be made here, but even then I doubt it. People just won’t care about good utilization of AI because they’ll never even notice it. They’ll still hate the slop but that will inevitably become less sloppy. They’ll be able to tell the difference just based on the quality of the other aspects of the game.
It might make players demand lower prices if some cheap AI slop is used in the game. That’s the thing publishers want to avoid. They want to sell cheap slop for full price and pocket the difference. That’s what it’s about in the end.
I haven’t really seen demands for lower prices on AI slop, but I’ve seen a lot of outright refusal to buy at any price, and returns when the disclosure came later.
I don’t think the epic guy is making an argument for slop, he’s just saying that gen ai is at the point where avoiding using it is as much of a choice as deciding to. Generating the basis for digital art using something like flux then converting that into a 3d asset, with or without help from other AIs, would count, but could be made to look just as nice as something that didn’t use those tools, but took significantly longer. I understand that argument. What it fails to understand is that for the foreseeable future that is not how this tech is going to be used. It will be used by relative amateurs who push out garbage as quickly as possible. Maybe in five years there’s an argument to be made here, but even then I doubt it. People just won’t care about good utilization of AI because they’ll never even notice it. They’ll still hate the slop but that will inevitably become less sloppy. They’ll be able to tell the difference just based on the quality of the other aspects of the game.