It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
I just have, like, six leftover CIF issued cutters. Easier to just strap them into the car.
The one time I rolled my car, I just unbuckled the belt.