Different kind of AI. This isn’t generative AI. This is more along the lines of what AI referred to before LLMs came on the scene.
Affleck’s L.A.-based company, which has been in stealth mode since he founded it in 2022, does not produce generative AI videos à la OpenAI’s Sora. “It’s not about text-prompting or generating something from nothing,” Affleck said about InterPositive’s approach in a video that Netflix shared with the acquisition announcement (watch below). “AI, people mostly think of it as making something from nothing: ‘I’m gonna type something into a computer and it’s gonna give me a movie.’ That’s not what this is.”
The InterPositive system builds an AI model based on an existing production’s dailies, then lets a filmmaker introduce that model into the postproduction process to provide the ability to do things like mix and color, relight shots, and add visual effects, Affleck explained.
Yeah this sounds more like a fancy adobe premiere plugin than anything else. Humans are still making the art, this is just tweaking it quickly and efficiently. I’d imagine there were very similar sentiments when movies started getting into non-linear editing and digital capture.
So it learns what you’re trying to do to a particular production, and applies it to your future workflow? Like you teach it your “vision” for what the whole thing should look like, and it assists you in that during editing? That is kinda neat.
Different kind of AI. This isn’t generative AI. This is more along the lines of what AI referred to before LLMs came on the scene.
Yeah this sounds more like a fancy adobe premiere plugin than anything else. Humans are still making the art, this is just tweaking it quickly and efficiently. I’d imagine there were very similar sentiments when movies started getting into non-linear editing and digital capture.
Now is this a slippery slope?…. 🤷♂️
So it learns what you’re trying to do to a particular production, and applies it to your future workflow? Like you teach it your “vision” for what the whole thing should look like, and it assists you in that during editing? That is kinda neat.