Maybe (HBO) Max Just Isn’t Worth It::Warner Bros. Discovery’s latest earnings call reveals Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Wall Street, but what about viewers?

  • ArtificialLink@yall.theatl.social
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    1 year ago

    I just for the life of me cannot understand why all these companies thought it was a good idea to invest the time, money, resources, infrastructure, maintenance, and so many other things into developing their own service. Instead of just pawning off their content to some other sap who has to do all that shit for you. And making them pay you a pretty penny because you know they want your content. It’s just such incredible short-sightedness from companies that are constantly just chasing the biggest dollar. Like if anyone thought about it for a minute, all these companies would see that it wasn’t worth it to develop these services. They got scared cuz Netflix made some of its own good content. But realistically, if they just calm down they would have realized that Netflix can’t make bangers forever. And they’re still going to be invested in buying content from you. These big company should have gotten together and figured out how to reduce the price of cable so people fucking sign up for it and keep watching the mass amount of fucking ads.

    • jordanlund@lemmy.world
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      1 year ago

      “Man, selling books online is so much hassle, we’ll let Amazon do it for us…”

      Borders Books, 2001.

      • Kingofthezyx@lemm.ee
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        1 year ago

        The difference is, Borders wasn’t creating books. They were just the middleman. It would be more like if individual publishers decided to all start their own book stores to compete with Amazon.

      • ArgentRaven@lemmy.world
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        1 year ago

        To be fair, they also did a Borders Rewards program that didn’t cost anything. They didn’t change the prices of the books, but they gave them huge discounts. Which meant the 40-50% of can’t from Borders cut. And they pushed them HARD. Everyone had coupons. It was thought that this would get them loyalty over Barnes and Noble. It took maybe a full quarter for them to realize and backtrack the huge discounts, but it was too late. People used them for the coupons, and then bought everything else online or at Barnes and Noble. It was a fast track to profit loss.

        Source: I worked there before the Amazon partnership, and after the board admitted they needed to walk back the rewards.

        Amateurs making key decisions.

      • CmdrShepard@lemmy.one
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        1 year ago

        At this point I guarantee it’s going to turn back into cable where you’re paying $100 a month (with commercials) for the 2-3 streaming services that survive streamageddon.

    • OscarRobin@lemmy.world
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      1 year ago

      Yep. Costs a bunch of money upfront and ongoing to operate a streaming service, and even more to make even just an alright one. Plus you split consumers which will naturally give you and competitors fewer subscribers over all. All of that just to get paid directly instead of just getting free money, even if less per-view.

      • echo64@lemmy.world
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        1 year ago

        much less per view. They tried this initially. Studios had stuff on Netflix remember? Back when netflix was worth subscribing to.

        This was because netflix was just some free extra money on the side, kind of like selling a tv show to a foreign network. But then netflix ate into their actual money from network broadcast. So now they need to get serious and charge netflix a license fee for the show that reflects that.

        They upped the license fees for the show and netflix just didn’t pick them up. All your favourite shows dropped from netflix and the studios had to build their own services.

        • ArtificialLink@yall.theatl.social
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          1 year ago

          The studios did not have to build their own services. And a lot of them willingly pulled their shows from places like Netflix to build their own services. And there was enough players in the game at the time when Netflix began dropping a shows that someone else like prime or hulu was willing to spend a lot of money to pick them up.

          From my point of view, even if overall it was potentially less money. That doesn’t factor in just the cost of operating your own content. They have to hire a whole new division to develop the website and app and streaming service and pay all those people. Or they could have just sold it to someone else to do all that work. And said we know what we have. We know you want friends on your service. Lol.

          And even on top of that studios had no idea how lucrative streaming services were going to be. So they should have just renegotiated better contracts for the content they were selling. A lot of them ended as it was which is when they got pulled from places like Netflix. And I absolutely guarantee you Netflix would have been able to pay way more for something like Parks and rec or the office if they wanted to. Because Netflix knows just a sheer numbers game on those types of shows.

          • echo64@lemmy.world
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            1 year ago

            Or they could have just sold it to someone else to do all that work

            they tried to, netflix chose not to take the deals. Netflix chose to invest their money in netflix content production instead of relying on third parties.

            I know you want to frame this as netflix could be a provider and everything else just produce content for it - you need to understand that netflix chose not to invest in paying for third party content, favouring it’s own shows. that was a netflix choice.

            the prices that netflix used to pay for things like the office and parks and rec were not “can actually fund development” levels, it was “make some extra money after the costs were already paid by cable” levels

    • yeather@lemmy.ca
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      1 year ago

      They saw Netflix was making a lot more money from their content and wanted s piecd of that pie. Now they’re slowly realizing it takes quite a while to get there.

      • JeffKerman1999@sopuli.xyz
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        1 year ago

        Yeah but Netflix paid them for that content so it their fault they didn’t ask for a “fair price” or something. Also I guess they wanted to fuck over the artists by fudging with streaming numbers and pay them nothing.

    • FurtiveFugitive@lemm.ee
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      1 year ago

      I’m pretty sure that’s how Hulu started. A joint venture through several companies to stream all their shows. Problem is once Disney got in everyone else tried to spin up their own and cash out of Hulu.

      It’ll be investing to see what alternatives crop up one piracy makes it’s comeback.

    • Phen@lemmy.eco.br
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      1 year ago

      They all hoped their own service would dominate and incorporate all competition.

  • Waldowal@lemmy.world
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    1 year ago

    Once they fired the old CEO that partnered with Warner Brothers and had a streaming-first mindset, the service has gone way down hill. Most of the new content is dumb shit like syndicated reality shows.

    I may tune back in for the occasional series releases like Rightous Gemstones, but then I’m out.

    • Number1SummerJam@lemmy.world
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      1 year ago

      It seems like the interface took a nose dive too. It’s a lot more sluggish and harder to find new things to watch.

        • jdeath@lemm.ee
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          1 year ago

          Geez. I’m glad I cancelled right after the new CEO took over. Fuck that greedy bastard

    • kandoh@reddthat.com
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      1 year ago

      There are difficulties with pirating. I had friends over to watch the Singles Inferno 2 finale, but didn’t have Netflix so I torrented it. The download made it to 95% before stalling. The video player on my roku tv would move on to the next episode whenever it encountered a glitch, so it was unwatchable.

      I’m sure it works better for good shows, but if you want to watch trash, pirating isn’t as easy as it used to be.

      • CalicoJack@lemmy.dbzer0.com
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        1 year ago

        Pirating is way easier than it used to be, you just can’t expect torrents to be grabbed immediately. Modern setups like an *arr stack with a bunch of configured trackers (or even better, usenet) will find basically anything you want, trash included, with enough seeds to avoid stalls. The niche stuff might need to run for a day or two, but it’ll finish.

  • NataliePortland@lemmy.ca
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    1 year ago

    I’m kinda over paying for it. I really only got it for Jon Oliver and it’s basically free on YouTube so idk. Also on my computer I click on my Max bookmark and it’s like “hey we’re not HBO max anymore! Now it’s just Max! Redirecting you now…”

    What? Am I going crazy? What is even the point of that.

    • Dojan@lemmy.world
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      1 year ago

      Rebranding is a way of indicating that they’ve done something (hopefully worth paying more for) without really doing anything at all. Great way for a new executive to make a non-decision.

      • IMongoose@lemmy.world
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        1 year ago

        They did do something though, dropped a lot of content and added in shitty reality shows. I didn’t renew a few months ago when the price went up and the quality of content went down.

  • BURN@lemmy.world
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    1 year ago

    It never was. I canceled after the end of Game of Thrones and never saw a point in paying their extremely high prices. Just like my house never had HBO growing up, I saw no need to get it now

  • arefx@lemmy.ml
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    1 year ago

    Honestly I stopped playing video games a few years back and picked it back up during the writes strike. Dropped like $4,000 on a 7800x3d/4090 build. Cancelled all my steaming services , HBO Netflix, all of em, and signed up for game pass instead. I’m done watching stuff on them, if a series comes out I really want to see I’ll grab my wooden leg and eye patch from the back of th closet.

    • T4UTV1S@lemmy.world
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      1 year ago

      I commend you on taking your own entertainment in your hands, but I also find it ironic that you cancelled your streaming services which cost nowhere near 4 grand. If you drop 50 a month on subscriptions, it would take about 6.6 years to spend 4 grand, but it’s much more complex than that and I totally think that a gaming setup is worth so much more than streaming so I get it.

      • Greggo@lemmy.world
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        1 year ago

        After 6.6 years of streaming, you will also own absolutely nothing.

          • arefx@lemmy.ml
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            1 year ago

            I mean do you really own your steam games either? I have 600 of em so game pass is more for the games I don’t care about “owning” but at the end of the day steam could shut down on 5 years an poof there goes your games. Lol

        • demonsword@lemmy.world
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          1 year ago

          after 6.6 years the hardware will be almost worthless too, if you plan to resell it to someone else

          • haventbeenlistening@lemmy.world
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            1 year ago

            That machine he built will not be anything close to worthless after 6.6 years. I literally just last week moved my spare 1080 ti into a second gaming computer. It came out in 2017.

            • arefx@lemmy.ml
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              1 year ago

              I’m getting a strong vibe that people are just jealous so they have to convince themselves it’s not worth it or stupid so they can feel better about not having it themselves.

      • arefx@lemmy.ml
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        1 year ago

        You realize I didn’t build my PC because I stopped watching streaming I built my PC because I wanted to build a new one and get back into gaming. You realize this computer will last years before I need any sort of upgrade? Lmao I swear some people are just so insufferable with their “insights”. I stopped paying for streaming because it’s expensive and there was nothing to watch, now that the writers strike is over I don’t care because I spend my time gaming instead which I actually enjoy more.

        • T4UTV1S@lemmy.world
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          1 year ago

          It’s an insight because many people can’t drop thousands on top of the line gear. Yes streaming is expensive, but if a family has disposable income, odds are they’re going to go for the lower hanging fruit and just get the streaming package, because the alternative is saving for X months/years for parts that are going to be useful, yes, but also completely wipe out savings.

      • poopkins@lemmy.world
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        1 year ago

        If you’re wondering why your comment is downvoted despite being a reasonable insight, it’s because any remark in this community that even remotely contradicts a comment endorsing piracy is immediately treated to this hivemind behavior.

        • EatATaco@lemm.ee
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          1 year ago

          It’s anything that challenges an attack on a corporation, imo. If you just point out that a fact they claim is incorrect, even if you ultimately agree, you’ll be attacked as a shill and down voted.

        • Buddahriffic@lemmy.world
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          1 year ago

          I didn’t downvote it, but I disagree with the overall sentiment that just streaming for 6.6 years has the same value as getting a high end computer. Granted, OP could have saved a lot of money by getting parts a bit less close to the top, but a PC is a tool that can do so much more than 6.6 years of streaming (including that 6.6 years of streaming).

          • poopkins@lemmy.world
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            1 year ago

            That may be so, but then we are comparing apples and oranges: for $4000, OP can still not stream any content unless they pay more for the services, which sort of defeats the entire argument. After all, they haven’t bought any games yet.

            Which brings us to the essence: this comment thread was never here to actually discuss gaming or streaming content. OP didn’t even attempt to shroud the fact that they will continue to enjoy everything as they please by pirating it all.

            • arefx@lemmy.ml
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              1 year ago

              I mean I might pirate somethi g once a year but you know me better than me

              Just shut the fuck up, stupid motherfuckers thinking they understand someone else’s situation is hilarous.

              • poopkins@lemmy.world
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                1 year ago

                There is no need to be rude. I was simply referring to your own declaration of your intents.

          • poopkins@lemmy.world
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            1 year ago

            Correct, a nearly seven year old PC that you never actually played a game on. Except maybe Fortnite.

            • arefx@lemmy.ml
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              1 year ago

              Lol I have like 600 games on my steam account and I’ve played the majority of them… Idiots just jealous of someone having the money to drop 4k on a computer lol

              • poopkins@lemmy.world
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                1 year ago

                My point here is that there are ongoing costs for purchasing more entertainment value and it’s not a one-off expense. I am not jealous about how much you have spent on your computer—in fact I think it’s great and hope you get a lot of enjoyment out of it. You have unfortunately completely misinterpreted the essence of what I have written in my comments.

  • NanoooK@sh.itjust.works
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    1 year ago

    I waited for the service to be available in my country for a very long time, now I don’t care 🏴‍☠️

  • Lauchs@lemmy.world
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    1 year ago

    Well yeah, I’ve watched the new season of Harley Quinn, what else am I waiting around for?

    • snorkbubs@fedia.io
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      1 year ago

      Netflix seems to hold on to content for as long as possible, but HBO is going the route of removing content to avoid paying residuals to cast and crew. Frankly, because of that terrible decision, I’m relieved to see people leaving. That’s right; I subscribed and they removed West World right as I started it. I’m bitter, but mostly, that’s just a nasty thing to do to the cast and crew of shows that people love.

      Also, side tangent. What the hell is with modern marketing firms getting into the brains of c-suites and talking them into destroying their brand? I mean, “Max”? WTF? HBO has been a household name since the 80s; everyone knows it, there was no need for a change. You know what Max is to most people? Cinemax, another household name from the 80s. Just stupid.

      Every time I go to buy cat food I have to hunt down the bag, because some asshole talked them into a logo/design/name change. They’re changing something their customers look for, because some marketer is rattling around in their heads. It’s maddening.

      People ask me where my wife works, and I can’t remember the name, because some marketer talks them into a revamp every 2 years.

      Did everyone just graduate from the Elon Musk School of Dumb Marketing Decisions? PLEASE STOP, DAMMIT!

    • Redredme@lemmy.world
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      1 year ago

      It’s the least watched service in my household. It’s only still in our streaming subscriptions because of the low, very low price I’ve got in the first few weeks when t It was introduced here in NL.

      I find the new “max” content bad. It’s not at the same level as the HBO series. My family just doesn’t bother with it.

      The moment the new pricing and rebranding comes over here wil Probably be the moment I cancel.

      House of dragons and the last of us is not enough to keep paying monthly.

      Our household watches netflix, prime, youtube, disney+, skyshowtime (paramount) and lastly max.

  • systemglitch@lemmy.world
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    1 year ago

    I don’t know, because all I do is pirate. I used to use Netflix five or six years ago, but it went to shit enough where pirating just became easier again.

  • jordanlund@lemmy.world
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    1 year ago

    When I saw that Blue Beetle was out on physical before streaming, I just went ahead and pulled the plug.

    I prefer physical anyway, and if they aren’t streaming the newest content, what’s even the point?

  • TheMediocreOne@lemmy.dbzer0.com
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    1 year ago

    In the east EU I am paying 4,66EUR monthly for HBO Max service, which we share in 5 households. That is under 1EUR for each household. I will gladly pay that instead of downloading whatever already is on HBO Max.

  • BigAssFan@lemmy.world
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    1 year ago

    They’re still fairly cheap in Europe and I really looked forward on getting to see their content a couple of years back, but now it looks like most of it could just as easily be shown on another platform like Disney or Netflix. There’s no real depth in most of it. I’ll keep hanging on watching shows like Insecure, but I wonder whether I’ll keep the account in future.

    • Dojan@lemmy.world
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      1 year ago

      I’ve subscribed to them once a month each year these past three years, literally only to catch His Dark Materials. Now that that’s over I don’t see what else they have to offer.