It’s about 15% of an engaged audience on every successful campaign where advertising really shifts behavior.
Over a few years I realized that it was likely the same subset of an unusually suggestive audience that the advertising was really for.
The industry likes to lie to itself that it’s effective in aggregate, but really it’s just people with poor suggestibility filters that are getting swayed through advertising channels.
Marketing channels are the much more interesting and worthwhile endeavor.
It’s about 15% of an engaged audience on every successful campaign where advertising really shifts behavior.
Over a few years I realized that it was likely the same subset of an unusually suggestive audience that the advertising was really for.
The industry likes to lie to itself that it’s effective in aggregate, but really it’s just people with poor suggestibility filters that are getting swayed through advertising channels.
Marketing channels are the much more interesting and worthwhile endeavor.