Where Reddit differs among its tech peers is in its striking dependence on its user base to keep things operational. Reddit must keep its users satisfied and its efforts to expand its limited (and already unpopular) advertising formats could send users packing. 98% of Reddit’s revenue is made up of advertising income. And of that, 26% came from just 10 ad clients in 2023. Investors will be watching this closely and expect more diversity sooner rather than later
      • Empricorn@feddit.nlEnglish
        5·
        10 months ago

        Did any CEO do 193 million dollars worth of work last year? Almost certainly not, but who definitely did not? Spez. I think I’ll redirect my Internet traffic. I want to make sure I never, ever accidentally give that asshole any more unearned power, money, and fame…

        • beebarfbadger@lemmy.world
          2·
          10 months ago

          Honestly, if one of reddit’s competitors tasked him with running reddit into the ground as effectively as possible, he’d be just about worth that figure by now.

  • AlteredStateBlob@kbin.social
    691·
    10 months ago

    If you are in the EU file a complaint with your supervisory authority as reddit is illegally processing and selling data of children to be trained with by Google, not to mention all other users who weren’t properly informed, nor consent retrieved. This one is going to be fun.

  • Ashtear@lemm.ee
    522·
    10 months ago

    The wild thing about last summer was it revealing how remarkably stable their unpaid labor pool is. Take away their tools, mock them in the national press and on the site, and the worst most of them will do is participate in a perfunctory protest. They weren’t willing to go to war or even organize in a meaningful manner.

    It makes me think of how nationalism has sent millions to their deaths. Who needs money? People will put themselves through hell just to protect an identity.

    • OpenStars@startrek.websiteEnglish
      11·
      10 months ago

      The users haven’t left, that’s for sure, but didn’t the mods of most of the larger subs (something like 48/50 I thought?) leave? Some unwillingly actually…

      But if you mean the enormously long tail of smaller subs, then yeah, that happened, fo sho.

      • Ashtear@lemm.ee
        4·
        10 months ago

        Yeah, mostly in terms of the day-to-day operations of the site remaining largely business as usual, at least in terms of what matters to corporate. Plenty of impotent response abounded, too. For example, one of the largest subreddits, /r/games, never even joined the 48-hour blackout.

        There’s an argument to be made that content quality is down, but that’s a subjective measure, and I’m not even going to try to unpack my own personal bias on that front given I moved here because of this in the first place.

        • Atyno@dmv.socialEnglish
          9·
          10 months ago

          I stayed awhile longer, but prepped for the worse that came yesterday.

          Honestly, I think it did impact the content objectively for the worse. Now that I’m fully moved into Lemmy I’m recognizing that a bunch of subreddits basically declined into irrelevance after the blackout (and I’m only remembering them as I try to recreate my subscription list here).

          And it kinda affected the vibe of the front page. As of now, I’d describe current reddit as very meta-naval gazing. So many of the posts are basically rival subreddits going “nuh-uh” and “yuh-huh” to each other. There may also be a new algo in use that’s basically encouraging fights between subreddits?

          Edit: I should clarify, I think there’s objectively less actual content with now the literal same content being posted multiple times but with different takes on it.

          • Ashtear@lemm.ee
            5·
            10 months ago

            I was mostly in the niche subreddits anyway, and it’s frustrating that Reddit is essentially still the only searchable website for non-sponsored content in hundreds (if not thousands) of niches. Quality in my niches is still the same ebb and flow that it was.

            There still are questions of validity, though. Message boards like Reddit haven’t really had their payola/Gamergate/astroturfed-FCC-comments moment yet.

            • Atyno@dmv.socialEnglish
              2·
              10 months ago

              Yeah, it helps that’s what my initial prep was: migrating over to discord for niches. It doesn’t hit all the marks you mentioned, but it’s good enough for me (for now, it’s probably gonna have its true enshittening moment too but it’s still usable for me at least).

              Making the final move here was for the news aggregation with some community discovery, and so far it feels like it’s adequate here too.

        • OpenStars@startrek.websiteEnglish
          2·
          10 months ago

          Same - well, at least in regard to r/popular, though I did keep going back to the small niche sub that I used to mod and felt a connection to, but while I couldn’t call it “dead” now, it definitely does not seem as vibrant as it used to be, and nowadays I only check it perhaps once a week, and haven’t commented in a LONG while. Just people trying to drum up content, sorta like here except more inane posts there vs. just silence here. I prefer here regardless:-P.

          A couple of months ago, r/popular seemed mostly people arguing with bots - or else I couldn’t tell the difference and that is just as bad - while in my smaller sub at least it is people wishing they had something to say, and arguing with what looks like literal and actual children.

          Wherever the actual content creators went, they don’t seem to be on Reddit anymore.

    • thawed_caveman@lemmy.world
      4·
      10 months ago

      I’m not sure how much moderators could even do.

      I was actually there so my view of events is pretty biased, but watching mods get removed from their position and replaced with more complying people made me think that the power dynamic was insurmountable. Regardless of how much free labor they perform, moderators don’t actually get bargaining power in return, Reddit employees untimately are above them to defend the company’s interests. Realistically, the function of a Reddit mod is to spare admins the grunt work of ground-level moderation decisions.

  • Lvxferre@mander.xyz
    45·
    10 months ago

    And of that, 26% came from just 10 ad clients in 2023.

    That’s interesting. Does anyone know which are those ad clients? It would be a shame if users were to shame them in public for advertising in a site full of nasty shit, like Reddit…

    The going rate for a content moderator around the world varies greatly, but for the sake of expedience, let’s say it might average around $50,000 a year. That’s $3 billion worth of free labor.

    …or if users publicly mocked Reddit jannies, oopsie moderators, working for free for a company that ridicules them as “landed gentry”…

    Reddit has a highly intriguing plan for counterbalancing these risks.

    “Intriguing” sounds like an euphemism for “experimental and with high chance to fail”.

  • southsamurai@sh.itjust.works
    40·
    10 months ago

    Jfc, I got the “invitation” for the IPO.

    If they’re sending it to me, the whole fucking thing is a bigger joke than I thought it was.

  • DogPeePoo@lemm.ee
    26·
    10 months ago

    I predict an initial IPO spike upwards (for maybe 2 weeks) to bait suckers.

    That will likely be followed by 2 years or more of bag holding 📉

    <Cue sad trombone music>

  • Sean@lemmy.world
    310·
    10 months ago

    Relax everyone. Reddit has been “in the works of an IPO” for like eight years.