But the journalism is what drives the merch sales, and they’re willing to pay more because of the association with the journalism. If you remove the journalism, you can’t charge as much for the merch.
It’s like YouTuber merch, it generally costs quite a bit more than equivalent products elsewhere, but people buy it to support their favorite creators. That’s the angle here.
Seems like such a company would quickly drop their journalism branch if it’s the merch that’s providing traffic and revenue.
But the journalism is what drives the merch sales, and they’re willing to pay more because of the association with the journalism. If you remove the journalism, you can’t charge as much for the merch.
It’s like YouTuber merch, it generally costs quite a bit more than equivalent products elsewhere, but people buy it to support their favorite creators. That’s the angle here.