The vow to extend the demonstration came after CEO Steve Huffman reportedly sent a memo to staff saying Reddit would “get through it” while opining that “like all blowups on Reddit, this one will pass as well.” In response to Huffman doubling down, a user wrote, “Let them fuck around and find out.”

Moderators from well-trafficked subreddits, including r/awww, r/music, r/videos, r/futurology, r/apple and r/NBA (among many others) chimed in to commit to an indefinite protest.