The new law permits pedestrians to cross a roadway at any point, including outside of a crosswalk. It also allows for crossing against traffic signals and specifically states that doing so is no longer a violation of the city’s administrative code. But the new law also warns that pedestrians crossing outside of a crosswalk do not have the right of way and that they should yield to other traffic that has the right of way.
Given most grocery stores compete more than anything on location, that does surprise me, but you’re not wrong.