tbf nobody should make, watch, think about, or interact in any way with ads. maybe this will cause uptick in ad blokcing

The continuing presence of stories like this is making me reevaluate my assessment that GenAI will never be good enough to replace creatives, not by estimating that the tech will be better but by adjusting down the level of competency that is apparently permissible. Like, anyone in a vaguely creative sphere who wants to start phoning shit in as aggressively as possible should probably do it if they aren’t already.