But despite its strong Nordic roots, Kvikk Lunsj has long been shadowed by a controversy. For much of its nearly nine-decade history, this notably Norwegian treat has been accused of being a KitKat knockoff. The chocolate-covered four-fingered wafers are nearly identical in appearance to the famed British treat. In fact, it’s widely believed that Throne Holst came up with the concept for Kvikk Lunsj after discovering KitKat bars in England following their release in 1935, and when asked whether the Norwegian snack may have been inspired by its English counterpart, Garcia Gabrielsen says “that is not something we can confirm or deny”.

What the title is referring to.