“Tell me what your product is and why I should buy it”
“Buzzword buzzword appeal to emotion happy white suburban family sugary jingle product in frame for like 1 second”
“… what are you selling and why should I buy it??”
The biggest problem with modern advertising is that they try to sell you on the idea before establishing what the idea even is. More often than not they’re not even selling a product so much as a lifestyle which will never apply to you, so why should you even care in the first place?
The biggest problem with modern advertising is that they try to sell you on the idea before establishing what the idea even is.
This is definitely a running theme with ads, in fact there has been multiple instances where I have seen an ad, and despite seeing the entire duration I literally have no idea what was actually been advertised to me haha.
I really hate software where you go to the website to learn about it and it’s all artistic graphics and nonsense, and doesn’t show the actual product at all. Business software is the worst for this.
“Tell me what your product is and why I should buy it”
“Buzzword buzzword appeal to emotion happy white suburban family sugary jingle product in frame for like 1 second”
“… what are you selling and why should I buy it??”
The biggest problem with modern advertising is that they try to sell you on the idea before establishing what the idea even is. More often than not they’re not even selling a product so much as a lifestyle which will never apply to you, so why should you even care in the first place?
This is definitely a running theme with ads, in fact there has been multiple instances where I have seen an ad, and despite seeing the entire duration I literally have no idea what was actually been advertised to me haha.
Probably to make you go look it up and get the brand further planted in your mind. Just my hunch.
Yeah definitely, I was thinking it was so you keep watching the ad till the end to work out what it’s for which is in the same vein
I really hate software where you go to the website to learn about it and it’s all artistic graphics and nonsense, and doesn’t show the actual product at all. Business software is the worst for this.