They should keep a running tally of how much money each creature has raised for the museum. Gamify that shit. If you really like the tiger shark but it’s somehow losing to the clownfish (seriously what’s wrong with these people?! Tiger sharks are so much cooler, ugh!), you’re going to be more likely to buy one just to rep for your team.
Get this person an Applied Psychology degree, a copy of “Nudge” by Richard H. Thaler, and a Marketing Executive job position stat!
I’m only half joking there, you could write a whole thesis titled “Increasing Merchandise Sales through Gamification” where different game mechanics, merch item types, and price points could be measured against profit increases to determine the optimal RRP for a gamified merch item to have a meaningful impact on revenue. That could actually help culturally valuable places like museums who survive off grants, donations, and the gift shop.
They should keep a running tally of how much money each creature has raised for the museum. Gamify that shit. If you really like the tiger shark but it’s somehow losing to the clownfish (seriously what’s wrong with these people?! Tiger sharks are so much cooler, ugh!), you’re going to be more likely to buy one just to rep for your team.
Get this person an Applied Psychology degree, a copy of “Nudge” by Richard H. Thaler, and a Marketing Executive job position stat!
I’m only half joking there, you could write a whole thesis titled “Increasing Merchandise Sales through Gamification” where different game mechanics, merch item types, and price points could be measured against profit increases to determine the optimal RRP for a gamified merch item to have a meaningful impact on revenue. That could actually help culturally valuable places like museums who survive off grants, donations, and the gift shop.