It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
Yes I read the blog post and the linked “research”. There is no indication that it has been replicated or even academically reviewed.
The linked PDF is even missing sections 8 & 9 listed in its TOC.
There, you answered your own questions. Now we know that you are just one replication study away from either feeling justified or changing your mind.