It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
Very very few. But in the incredibly unlikely case that it DOES happen, boy am I going to be fucking glad that I have a seatbelt cutter.
Also, these devices don’t have to be used on yourself. If there’s acute danger to someone ELSE stuck in a crashed car (e.g. fire, sinking or unstable ground), you can use YOUR cutter to attempt to extract them from the vehicle.
How often does a crash result in not being able to undo your seatbelt but be able to reach for and use a seatbelt cutter?
Very very few. But in the incredibly unlikely case that it DOES happen, boy am I going to be fucking glad that I have a seatbelt cutter.
Also, these devices don’t have to be used on yourself. If there’s acute danger to someone ELSE stuck in a crashed car (e.g. fire, sinking or unstable ground), you can use YOUR cutter to attempt to extract them from the vehicle.
Since Tesla cars became a thing… Too often