Plan is to reinvent the smartphone with AI, in the same way the touchscreen on the iPhone reinvented the smartphone.
Particularly interesting given ChatGPTs latest move to have voice recognition and an AI voice respond. If you haven’t tried it, it’s kind of neat. This morning I had a conversation with ChatGPT with my phone in my pocket, all done overy Bluetooth headphones like I was on a call. It was actually a lot more natural then I expected. I wonder what it would look like if that kind of tech was front and center in a smartphone.
I’ve included a few snippets from the article below, but the TLDR is, big names and big money are behind brainstorming plans to make an AI first centered smartphone, a plan to reinvent the form factor. The article also points to declining smartphone sails as evidence that the public is tired of the same old slab every year, so this could be an interesting time for this to come out.
I guess it’s relevant to mention whatever the fuck the Humane AI pin is: The Humane Ai Pin makes its debut on the runway at Paris Fashion Week https://www.theverge.com/2023/9/30/23897065/humane-ai-pin-coperni-paris-fashion-week
From the article: After rumors began to swirl that Apple alum Jony Ive and OpenAI CEO Sam Altman were having collaborative talks on a mysterious piece of AI hardware, it appears that the pair are indeed trying to corner the smartphone market. The two are reportedly discussing a collaboration on a new kind of smartphone device with $1 billion in backing from Masayoshi Son’s Softbank.
…according to the outlet, the duo are looking to create a device that provides a more “natural and intuitive way” to interact with AI. The nascent idea is to take a ground-up approach to redesigning the smartphone in the same way that Ive did with touchscreens so many years ago. One source told the Financial Times that the plan is to make the “iPhone of artificial intelligence.” Softbank CEO Masayoshi Son is also involved in the venture, with the financial holding group putting up a massive $1 billion toward the effort. Son has also reportedly pitched Arm, a chip designer in which SoftBank has a 90% stake, for involvement.
While it’s still not clear what the end goal of the product talks will be (or if anything will come of them at all, really), it does seem like the general public has become fatigued with the same-y rollout of a slightly better smartphone slab year after year. Tech market analysis firm Canalys revealed in a report earlier this month that smartphone sales have experienced a significant decline in North America. The report indicates that iPhone sales have fallen 22% year-over-year, with an expected decline of 12% in 2023. The numbers are pretty staggering, especially fresh off the release of the iPhone 15, and could be an indicator that people are getting fatigued of the hottest new tech gadgets.
For sure, I feel the same. But I think part of the disconnect is around the word “need.” Because there is “need” as in “I will not survive without this thing, or my life will be more difficult and unpleasant without it” and then there is “need” in the marketing sense, the desire to buy a thing that is fun and interesting and exciting. The consumerism desire to fill the whole in your life with that new purchase that you hope will finally make you happy.
For the latter definition of “need,” smartphones used to do a good job of triggering it. Every year there was something new and a flashy about the latest batch of phones, some new must have feature. If you didn’t get the new phone, and your friends did, you’d feel like your missing out, like your lugging around some obsolete junk.
In the last few years (or more), new smartphones have just been modest performance upgrades, slightly better cameras, and that’s about it. The new iPhone 15 has an action button, neat. You don’t “need” to upgrade from your 12 because you don’t feel like your missing out on anything major, and your right.
It’s less about the form factor itself, and more about the lack of innovation. Apart from foldable, there hasn’t been something truly new and interesting is years. I think the idea here is, what if we (they) reimagined what a smartphone is, how you interact with it, what you do with it, and do that by making AI the center of the experience. I don’t know what that looks like, and I hope it’s more than “talk to your phone instead of touching it” because there is very little time during my day where I’d feel comfortable talking out loud to my phone, but it’s still an interesting idea, and there’s some smart people and big money that suggests this isn’t just a pipedream. Basically, it could be the first major innovation in how we compute on the go in a long time. And if they pull that off, you will “need” it.
I just still can’t see how AI as it currently exists will help there. I think glasses based heads up displays will be more useful if they ever figure them out, and eventually something like the Minority Report waving your hands in the air interface making the phone mostly just the “tower” would be far more likely to revolutionize phones than a better Siri or search engine. Even to the extent of it thinking… I have had human virtual assistants for like a decade and shooting them email didn’t change anything about my phone.