The crisis could even eventually force some Japanese studios to rebrand entirely if their corporate identity is tied to a commercial font they can no longer afford to license.

Regarding this particular problem, I’m on the side of the gaming industry on every issue except this one. It’s sheer insanity not to own everything involved with your company’s identity, ffs. That’s just a monumentally bad decision with obvious, foreseeable risks. I will shed no tears if a big studio has to go through an expensive rebrand because of their own incompetent decision making.

That being said, I don’t know anything about Japanese font licensing besides what’s presented in this article. If anyone has important nuance to add, please do!