Now, I know we’re Scots and greens are weird. But there’s nae excuse with 5p veg! Blanche those carrots, honey that parsnip, roast those tatties, and even that token sprout
Looks like I know where I’m daein the big shop
Now, I know we’re Scots and greens are weird. But there’s nae excuse with 5p veg! Blanche those carrots, honey that parsnip, roast those tatties, and even that token sprout
Looks like I know where I’m daein the big shop
I’m not sure what the angle is here because companies rarely do things that benefit both customer and the company but this seems to be a very good thing.
Veg are always expensive for grocers (special handling and storage, and they go off fast) but I guess it guarantees they won’t have any leftovers come Christmas!
Loss leader. You come in for the 5p potatoes, they lose 75p on them, but make it up on the higher margin £20 meat unit and £6 pastry.
Or simply aggressive brand building long-term. This may draw customers who have never visited a Lidl before with the hopes thry’ll say it’s worth coming back.
https://en.wikipedia.org/wiki/Loss_leader
Get you in for the cheap veg and hope you’ll buy your turkey, pigs in blankets, booze, etc while you’re there at the same time.
Well, yes, but loss leaders are more commonly some kind of trash not open ended healthy food!
Good guy Lidl?
They do seem to try and buck the trend of other supermarkets quite a bit. German companies also tend to focus on long term growth over short term profits more than most. I would assume this is an attempt to garner goodwill and gain a loyal customer base. Lidl have been the underdog for a long time but they’ve been eating up market share and perhaps think it’s about time to try and flex their muscles a bit and get a surge of new customers, goodwill, and loss leader profits all at the same time.
Considering they’re a capitalist megacorp I do find them to be far more reasonable than their competition.
Tesco have created a caste system between those who have and don’t have a clubcard.
Sainsburys, Morrison’s, and Asda treat everyone like a thief with facial recognition cameras and barriers everywhere.
Aldi pump everything with so much palm oil I feel it dripping out my pores.
Lidl are the only major supermarket to still treat their customers with a modicum of respect.
Regarding Tesco’s. If you’ve a screenshot of a pal’s card’s barcode thay should work just as well as having a card yourself. If you find yourself needing to use them.