Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

  • Krauerking@lemy.lolEnglish
    28·
    1 year ago

    No. Merch has direct profit that has a much larger margin than streaming. It’s just a new cash flow for them. Same reason patreon was offering merch and discord too.

    You have an asset in land and physical goods to sell for money. It’s not complicated why they are pivoting to it.