FIFA Partners (top-tier; cover FIFA competitions including FIFA World Cup 26™)
- Visa
- adidas
- The Coca-Cola Company
- Qatar Airways
- Aramco
- Hyundai & Kia
- Lenovo
FIFA World Cup 26™ Official Sponsors (tournament-specific “Official Sponsor” deals FIFA has announced)
- Bank of America (Official Bank Sponsor)
- Hisense (Official Sponsor)
- Lay’s (Official Sponsor)
- McDonald’s
- Mengniu
- Verizon (Official Telecommunication Services Sponsor)
- AB InBev / Budweiser (official World Cup beer through 2026)
- Unilever (FIFA partnership explicitly includes FIFA World Cup 2026)
FIFA World Cup 26™ Official Supporters / Official Providers / Official Suppliers (as announced by FIFA)
- Airbnb (Official Supporter for FIFA World Cup 26™ in North America)
- The Home Depot (Official Home Improvement Retail Supporter in North America)
- Diageo (Official Spirits Supporter in North, Central and South America)
- Rock-it Cargo (Official Logistics Provider; also noted as a Tournament Supporter)
- Valvoline Global (Official Supporter)
- On Location (Official Hospitality Provider)
- American Airlines (Official North American Airline Supplier)
Just avoid shit lagers and supermarket whiskies (most of whom are shit too). Almost any independent brewery produces infinitely better beers anyways.
Ah fuck, I was just in ‘watching this in the US’ mode
Most supermarkets in the UK will have a craft section
Same here in France, however most “craft” supermarket beers, unless very local, are actually owned by massive conglomerates. There is/was a huge wave of craft breweries buyouts starting about 10y ago to get their greasy fingers in this juicy market.
Fair point, I live between Spain and the UK and here in Vallecas there’s a brew pub (CCVK) a few streets away which will be good to support!
Also, when being back in the UK, loads of layers seem to have been nerfed at 3.4% or thereabouts. At least on the continent the shitty lagers will be around 5%