Senator Warren calls out Apple for shutting down Beeper’s ‘iMessage to Android’ solution::U.S. Senator Elizabeth Warren (D-Mass.) is throwing her weight behind Beeper, the app that allowed Android users to message iPhone users via iMessage,
Senator Warren calls out Apple for shutting down Beeper’s ‘iMessage to Android’ solution::U.S. Senator Elizabeth Warren (D-Mass.) is throwing her weight behind Beeper, the app that allowed Android users to message iPhone users via iMessage,
Why would they do that? The point is exclusivity to foster peer pressure to all be on iPhone. Google offered to integrate with iMessage and vice versa, so that consumers would have the best experience regardless of platform, ages ago. Apple declined, and then removed some of Googles office suite apps from their store.
Step 1) use peer pressure to get teens on platform
Step 2) vendor lock-in to keep them as lifetime customers
Step 3) profit
They would do that because they suddenly changed their mind about their strategy needing to keep things as proprietary as possible. It’s unlikely, but apple did do that to a degree with osx