• Annoyed_🦀 @monyet.cc
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    1 year ago

    Damn i hate that word so much. What are they supposed to influence? They are advertiser, period. Influencer should be reserve for someone who actually contribute to the society, not some clown on tiktok/insta doing memes and jokes.

    • bionicjoey@lemmy.ca
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      1 year ago

      They are called “influencers” because the ghouls that work in marketing realised that they are an extremely effective tool for their ongoing psychological warfare arms race

    • smeg@feddit.uk
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      1 year ago

      It’s so strange to hear people calling themselves an influencer, like they’re bragging about their ability to psychologically manipulate people (whether to sell the shit they’re being paid to pretend to like, or just for good old power tripping)

      • Annoyed_🦀 @monyet.cc
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        1 year ago

        That’s why i hate that word so much. “I am/want to be an influencer” is such a weird phrase but it’s an acceptable phrase for a lot of them. What do you trying to influence people with? Science? Math? Arts? Creativity? But no, it’s purchasing choice.

    • FiskFisk33@startrek.website
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      1 year ago

      I’d say you have that backwards

      Influencer is the word companies use for people with a following, and therefore power over peoples buying decisions.

      For some reason it’s leaked and been misappropriated.

      If you actually make something of value you are whatever that thing is, AND a potential influencer of buying decisions.

    • ErinCrush@lemm.ee
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      1 year ago

      What I really hate is when actual content creators get lumped in with that name.