You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
This is modern alchemy trying to turn lead into gold. Just change the meaning of the magic words et voilá you make gold while the other party is robbed blind and can’t do anything about it after the fact.
And of course, it’s totally legal and totally cool.