The crowd at a SXSW screening booed at a video telling people to "stop resisting" AI advances and embrace them.

Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

  • tiredofsametab@kbin.run
    498·
    2 years ago

    The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit

    • GeneralEmergency@lemmy.world
      3410·
      2 years ago

      I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.

        • GeneralEmergency@lemmy.world
          28·
          2 years ago

          When

          Any time a product is being shown off.

          Context

          Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.

          • tiredofsametab@kbin.run
            71·
            2 years ago

            I’ve seen such things (though not Apple presentations) and don’t recall ever hearing the term sizzle reel.

          • sugar_in_your_tea@sh.itjust.works
            21·
            2 years ago

            I ignore all of that crap. When Apple or wherever makes a new thing, I read about it in text and maybe watch a YouTube video with highlights. I don’t care about upcoming movies or shows, I care about what exists and what reviewers have to say about it.

            I’ve helped a friend make a skateboarding demo reel (he called it a demo tape) to try to get sponsored, but that’s about it. I’m guessing this is a name for the same type of thing?

            At work, I deal mostly in text, and if we have to watch a video about some upcoming initiative, I’ll either skip the meeting or get work done with the audio in the background, because I know it’s a waste of time. I’ve never cared to know what the marketing dept calls those videos, they never have anything valuable in them.

        • kingthrillgore@lemmy.ml
          1·
          2 years ago

          My favorite example is when we had to put ads in the whitespace around the site center. In webdev we called it the ‘gutter,’ the ad team calls it the ‘wings.’ Wings is more positive. The WebComponent for them is literally called <SideGutter> you fucknuggets

    • owen@lemmy.ca
      5·
      2 years ago

      Yeah, reading that phrase already has me a bit pissed off. Gonna cooldown before watching the conference itself 😂

    • fjordbasa@lemmy.worldEnglish
      2·
      2 years ago

      I’ve heard it before, i thought the context was for a specific product, or like a video resume for visual artists… not a video to be shown to the public at a conference

    • kingthrillgore@lemmy.ml
      2·
      2 years ago

      Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.