Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
I think what Jobs really understood was that in a world of Ford, people crave a Ferrari.
Making the best be beautiful and accessible is hard, but you do it through focus and intentionality. Jobs, despite his many, many faults did that well.