At their scale and cost optimization it’s likely one of the few remaining holes to plug. I wouldn’t underestimate how many people try to block YouTube ads which adds up quickly. Whatever the benefit is from allowing people to keep draining their resources, it probably doesn’t outweigh benefits in the non-0% interest rate environment. Their monopoly is also nowhere near threatened and their biggest competitor could be banned in the US.
At their scale and cost optimization it’s likely one of the few remaining holes to plug. I wouldn’t underestimate how many people try to block YouTube ads which adds up quickly. Whatever the benefit is from allowing people to keep draining their resources, it probably doesn’t outweigh benefits in the non-0% interest rate environment. Their monopoly is also nowhere near threatened and their biggest competitor could be banned in the US.