Edward Zitron has been reading all of google’s internal emails that have been released as evidence in the DOJ’s antitrust case against google.
This is the story of how Google Search died, and the people responsible for killing it.
The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.
HackerNews thread: https://news.ycombinator.com/item?id=40133976
MetaFilter thread: https://www.metafilter.com/203456/The-core-query-softness-continues-without-mitigation
One part of this (which isn’t really covered in the article) is that Google historically had a give-and-take relationship with people gaming search engine results. SEO has been a thing for a long time, and it’s impossible to make it go away. However, Google used to punish sites that took it too far. It wasn’t necessarily ideal, but it worked well enough to keep egregious spam out of the top level results, and companies could still direct users to their site when they had something they were actually looking for. SEO consulting companies sprang up who knew Google’s rules well, and that arguably meant a bunch of grifters being overpaid, but at least the results stayed relevant.
Google seems to have given up on enforcing many of those rules.