I think the main problem is that the companies selling vapes and related products are not really targeting users who are quitting smoking. Obviously there is less money in temporary users. They are targeting people who will keep smoking, usually because it is “cool” and especially teenagers who are a good target for “cool” and can be customers for a long time.

So yes, if you are using it temporarily ease off nicotine it is great and we should keep vapes available for these people as medical devices. However we should try to reduce the damage that vapes are doing to other people. How strongly we should do this is obviously controversial. Personally I would focus on education and personal choice, but there is a strong argument to be more forceful.