Define “healthy”, though. People eat them because they pack energy into a bar that’s easily thrown in a bag. I’ve never heard of someone eating them and expecting to turn thin and pretty.
Clif Bars do not say they are healthy, but look at the packaging and think about what it is saying to the consumer.
It says “sustained energy.” Energy is good! So that must mean it’s good for you! And then there’s that healthy-looking mountain climber. That’s the sort of person who would eat a Clif Bar, right? A healthy mountain climber and not some person who sits on their butt in an office cubicle all day. And look at those mountains in the background! That’s nature! These bars must have natural ingredients!
It’s much more subtle than you think. And, like I said, it works.
Define “healthy”, though. People eat them because they pack energy into a bar that’s easily thrown in a bag. I’ve never heard of someone eating them and expecting to turn thin and pretty.
Clif Bars do not say they are healthy, but look at the packaging and think about what it is saying to the consumer.
It says “sustained energy.” Energy is good! So that must mean it’s good for you! And then there’s that healthy-looking mountain climber. That’s the sort of person who would eat a Clif Bar, right? A healthy mountain climber and not some person who sits on their butt in an office cubicle all day. And look at those mountains in the background! That’s nature! These bars must have natural ingredients!
It’s much more subtle than you think. And, like I said, it works.
ok, sub out protein bars for literally anything in the middle aisles in red and yellow packaging that says “healthy”
if it’s not saturated with sugar, then it will be with salt. or both. not to mention shitty overprocessed oils