Japan’s fertility rate, which has seen a precipitous fall for many years, has reached another record low as the government ramps up efforts to encourage young people to get married and start families — even launching its own dating app.

The nation of 123.9 million people only recorded 727,277 births last year, according to new data released by the Ministry of Health, Labour and Welfare on Friday. The fertility rate – defined as the total number of births a woman has in her lifetime – dropped from 1.26 to 1.20.

For a population to remain stable, it needs a fertility rate of 2.1. Anything above that will see a population expand, with a large proportion of children and young adults, as seen in India and many African nations.

But in Japan, the fertility rate has been well below that stable marker of 2.1 for half a century, experts say – it fell below that level after the 1973 global oil crisis pushed economies into recession, and never recovered.

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Still, the government is now racing to soften the impact, launching new government agencies to focus specifically on this problem. It has launched initiatives such as expanding child care facilities, offering housing subsidies to parents, and in some towns, even paying couples to have children.

In the capital Tokyo, local officials are trying a new tack: launching a government-run dating app, which is in early testing phases and will be fully operational later this year.