In November 2023, it was announced that in Summer 2024 all of UKTV’s free-to-air channels and UKTV Play would be rebranded with the new name of “U”. While the free-to-air channels, Dave, Drama, Yesterday and W, will become “U&Dave”, “U&Drama”, “U&Yesterday”, and “U&W”. The planned launch date for this rebrand is 16th July. UKTV also said they plan to rebrand their pay channels to “U&GOLD”, “U&alibi”, and “U&eden” later this year.
Bruh!