From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup
themarkup.org
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences

A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences

Use the search functionality within the article to see the ways in which you are tracked across the internet

  • Maeve
    3•10 months ago

    Wow. I thought I had a rough grasp pos how extensive and insidious these analyses are; I was wrong.