The company formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
I assume these companies being sued follow standard procedure, which is that everything freezes the moment a lawsuit starts. It’s pretty much a guarantee that these companies halt spending, let alone even communicate, with X
It’s also common to re-evaluate business deals after major acquisitions. Musk buying Twitter dramatically changes the business perception, and that’s what matters to advertisers. Twitter can’t even begin to try and claim it doesn’t, just look at Musk’s tweets leading into it and directly after. The entire purpose of his purchase was to fundamentally change it, he said so himself.
I assume these companies being sued follow standard procedure, which is that everything freezes the moment a lawsuit starts. It’s pretty much a guarantee that these companies halt spending, let alone even communicate, with X
It’s also common to re-evaluate business deals after major acquisitions. Musk buying Twitter dramatically changes the business perception, and that’s what matters to advertisers. Twitter can’t even begin to try and claim it doesn’t, just look at Musk’s tweets leading into it and directly after. The entire purpose of his purchase was to fundamentally change it, he said so himself.