The company formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”
Stop sounding like my mom with Borderline Personality Disorder.
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.
There are no good guys in this fight.
Stop sounding like my mom with Borderline Personality Disorder.
And they did. Now fuck off.