People (including me) complain about monopolies all the time for various reasons. At the same time, I’ve noticed a ton of complaints about the existence of multiple streaming platforms. But isn’t that a good thing at the end of the day? If streaming platforms consolidated into 2-3 companies, there wouldn’t be much stopping them from raising prices even more.
I don’t mind multiple streaming platforms as long as all they do is stream content
My issue is each and every streaming platform produces their own exclusive content or they sign exclusivity contracts so only one platform streams a particular show or movie at once.
If Netflix and amazon video had the same content, you would just have to choose the service that is cheapest and has the best benefits like great user interface, customer support, features, and other stuff like that.
When there are 12 different platforms which each have their own library with barely any overlap you have to sign up for multiple all at once, and some that have terrible customer support or user interfaces if you want to watch one of their shows.
Like Netflix shoving mobile “games” in my face when I sit down to watch a show. 🙃
The issue is, there isn’t any real competition. I for example like to watch sci-fi series and there is exactly one streaming service that has Star Trek, one who has Star Wars, one who has The Orville… Similarly the newest Lord of the Rings series is exclusive to one service. And there always being “one” isn’t competition. It’d be if I were able to watch any of that on multiple services.
I mean if I go shopping, it’s not like oranges are sold exclusive in one store, bread in another and butter in a third and I have to drive to 5 different stores to get breakfast and they all want a membership fee from me. There, nobody can have a monopoly on oranges… Yet in the streaming world there is a monopoly on Disney content, and lots of other small monopolies on franchises.
So you’re right in complaining. Having more monopolies isn’t better than having a small amount of them.
The problem is exclusive rights.
If you wanna watch 3 different shows but they are all on different platforms, then you gotta go and pay for all 3. You can’t just watch the Netflix version of Loki, or the Disney+ version of Ted Lasso.
You mentioned monopolies but the problem is that each platform holds hundreds of monopolies, each for one specific show/movie.
In a perfect world, there would be some sort of law or agreement against exclusive rights, where every service can show any product they bought the (non-exclusive) rights to.
In that scenario, streaming services would have to compete by being the cheapest or offering the best service.
But alas, this is not a perfect world
If the content was a commodity like oil or food it would mean all movies and series would be available to all streaming co. Then you could save money and choose the one that best serves your needs.
Since it’s not the case it’s more like worst case monopoly: if I want Star Trek I must suffer the bad experience that is paramount plus. If I want mandalorian I have no choice but to engage Disney Plus. Etc etc.
So not only you pay more, but there’s no incentive to pick the best ones and improve experience of the bad ones
If they made the media realistically affordable (a couple bucks a movie or like 5 bucks a season of show) many people would just pay that bill and be happy.
I often end up downloading stuff I already have access to on streaming, that way it’s just all in one place.
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They don’t compete with the same content but different features or pricing… they compete by forming fiefdoms of exclusive content. So the user still only has one option per show - not a real choice.
The issue with too many streaming services is largely the same as not enough streaming services
An average person will have a wide variety of favorite shows. Let’s say there’s 25 of them. For this example; Access to each of these 25 shows are non-negotiable to you and you feel you MUST have access to them.
If Service A and Service B are the only options; they both get to set the price. So to get access to a “complete” collection of content that you want you’re paying both of them $50 each. It’s most likely that half will be available only on A and the other half on B.
Now imagine that there are 10 different services. Each service is owned by one of the big ten networks that makes your 25 favorite shows. We will call them by their number from 1 to 10. Now each of your 25 shows have 10 places they could be.
On average; each network is likely to have 2.5 shows you like. Maybe a few have made some sweet deals with others; but no one place will have even 7.5 of your favorite shows…because these deals are costly and nobody wants to make less money per view.
Now each service; because they’re struggling to compete with each other will settle on a price of $10 each. But you still end up being forced to subscribe to all ten of them because no single provider has everything you want and no combination of less than all of them can provide complete access to all that you want to watch.
Even worse; any one of these ten can raise their price arbitrarily because they’re tired of competing and can’t break even. This means your total spend could be up to $500 eventually as they each creep towards demanding more money like a cable provider.
Because the services are still only owned by a handful of corporations.
Disney owns Disney+, Hulu, and ESPN+.
Amazon owns Prime Video and MGM+.
Warner Bros Discovery owns Max and Discovery+
Those three companies own 7 of some of the largest streaming services with a little over a half a billion subs between them. Netflix is the only exception to that trend, being independently founded, but they have their own issues regardless.
If there was an aggregator of sorts that would charge let’s say even $25 to watch whatever I’d pay happily. That’s what Netflix kinda was before other streaming services started popping up and each asking for a hefty fee.
Yeah we need Spotify-like video streaming services already. Let them compete over features and price rather than exclusive content.
And yet even Spotify has started having exclusive content in the form of certain podcasts. Only a matter of time before they do it with music too.
I would be happy to use a service that auto subscribes for a month when I play content but also auto cancels renewal.
I’m happy to pay for them when I use them but if I don’t happen to use one for a month it would be great to skip that bill.
Id even settle for a “master” app that just lets me log all my accounts into it and lets me search for whatever I want and if it isnt on something I have tells me what service its on.
You may already have this. FireStick does this, Apple TV so does this, I’m pretty sure Roku does this …… my problem is the opposite: I want to search only the content accessible with what I already pay. I’m tired of search being an upsell
It killed the promise of affordable content we had for a decade. When Netflix was the only game in town, you paid less for it and got more.
Because each of them are charging you $15-$20 per month to access their platform that realistically only has one or two things that actually provide you the value for what you spend.
So now, instead of spending the $100 or whatever it was with your cable TV company to get access to all those channels (which, while you couldnt pick what was on when, they were all included together), now you have to spend like $150-$200 to be able to access the same kind of content as before.
And to make it worse, you used to be able to buy a Laserdisc/VHS/DVD/etc of a movie you really liked. One time purchase, not a monthly subscription. And you didn’t have to think about what youre going to do when the streaming service decides to remove your purchased content from their servers (spoiler alert, they almost never will refund you or give you a copy, it just disappears along with your money you spent to buy it).
As others have pointed out, the rules of competition don’t apply since there’s exclusive content at play.
As a metaphor, It’s not like one restaurant serving a popular type of food vs multiple restaurants doing so. It’s having one Italian, one Thai, one Chinese and one American restaurant being the only ones in 100 miles. Look! There’s competition, 4 restaurants! Unless you only want some pad Thai.
So now instead of fixing cables issue of $60-100/month, they made it more complicated by paying $60-100/month to 3-5 different companies instead of one.
As a real life example. If you have kids, or are a big Star wars/marvel fan, 9/10 you need Disney+. It may as well be a Monopoly now so they can raise their prices as much as they want. Parents and nerds will pay through the nose for it.
Source: am a parent and a nerd (but I pirate all my stuff anyway)
Sounds like they don’t sail the high seas
Because they are “competing” with content exclusivity instead of quality of service, if every show was on every stream we would actually have competition.
There could be 1 service that carries all the content and the companies that produce that content can still be paid without having to subscribe to 10 different services to get all the content you’re looking for. Like how Netflix worked before everyone decided to make their own platform and took damn near everything off Netflix.
There could be multiple services with the same content that compete on pricing or other services/features instead of holding content hostage.
Since they all hold different things hostage, you really do not have a choice where you watch the show/movie you want; it’s only on a specific service that has it.
As much as Id like that, Id even settle for 1 app I can plug all my subscriptions into that shows me everything I have access to at once.
That’s common and you may already have that