Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
Some breaks are mandated by the FCC for station identification. These “Hard Breaks” are at the same time on all stations.
I don’t know the specifics of commercial broadcast radio, but I know with ham radio hams are required to identify every 10 minutes while they’re transmitting including automated repeaters that will usually do it in Morse code
If you listen to some ham radio communications (sometimes it’s interesting, but usually it’s just old guys talking about antennas) every 10 minutes the repeater will beep out a bunch of Morse code and everyone rattles off their call signs
For commercial radio I think it’s every hour so at least that often they’ll have to cut to “you’re listening to WXYZ 99.9 FM blah blah blah” which also provides a good segue to a commercial break.
I’m sure most of them probably just schedule that at the top of the hour to make it easy for themselves
I feel like the old guys in my area just talk about their health problems 😂
Something to look forward to, I suppose
frequency (the time between them) of station id are mandated, i don’t think the exact times of them are.
the real reason they all seem to go on ‘break’ at the same time is there’s only a few companies that own most the radio stations. they aren’t dummies. they know if they all go on breaks at about the same time, then people switching stations still land on ads… and it might still be theirs.
Agreed. For an example of station id happening at slightly off times, listen to a live sports broadcast (like baseball). Due to the shorter time between pitches, station id will instead happen between batters, which won’t line up with any given time.
Same thing with hockey, where radio station id will happen when the clock stops.
My brother was a DJ in the 90s and this was the case for them. They had a pretty rigid schedule that required certain things at certain times and I don’t think even the station owner could do much to deviate from it. If memory serves, it was the FCC, some of their music and content providers, and state/local regs all requiring various things be done daily, hourly, weekly, etc.
Obviously things could be very different now, and I would guess there are some slight regional differences.