Allow me to introduce you to their main competitor, elon musk.

Oh, I don’t mean competitor in the business market. I mean their main competitor for worlds least marketable brand identity.

He took twitter, which had it’s own global brand awareness, and blundered it so bad that every media company refers to it as “X (formerly twitter)” because they know that if they had just put X, nobody would know what the hell they were talking about.

And his other company is literally named “The Boring Company”. Where I assume they make disease, and murderous robots that are somehow racist.