In a quarterly earnings call that was overwhelmingly about AI and Meta’s plans for it, Zuckerberg said that new, AI-generated feeds are likely to come to Facebook and other Meta platforms. Zuckerberg said he is excited for the “opportunity for AI to help people create content that just makes people’s feed experiences better.” Zuckerberg’s comments were first reported by Fortune.
“I think we’re going to add a whole new category of content, which is AI generated or AI summarized content or kind of existing content pulled together by AI in some way,” he said. “And I think that that’s going to be just very exciting for the—for Facebook and Instagram and maybe Threads or other kind of Feed experiences over time.”
It’s probably to nullify the incentive to use external LLMs, thus marking everything generated on the platform by the platform as such and also meaning Zuck can regulate what can actually be generated controlling the flow of LLM-gen content. If you put it that way, it doesn’t sound that senseless.
It might also be an attempt to fence in AI-generated content in its own feed, so that doesn’t infest everything else as much, which doesn’t seem that unreasonable either.