The problem is beyond social media accounts. Modern life makes us to have digital things, “apps”. As much as I’d benefit from it (I’m a programmer), I can’t help but recognize how dangerous is this digital dependence and requirement. Not only our entire lives become bits and bytes across gazillions of platforms, they’re out of our real control: from advertising platforms to hackers, the online information kind of awaits to fall on third-party hands.

How many of our information is now inside the training data from major AI models (as much as I like some aspects of AIs, that’s a fact), such as GPT-4, Claude Somnet and, especially, Google’s Gemini, whose company is responsible for more than 90% of the search engine market while also responsible for our smartphones’ brains, not just Android but things embedded on Apple’s ecosystems as well?

But people only notice how far our digital footprint goes when there’s some serious thing such as the risk of persecution from the government. People decide to delete their accounts hoping that it’ll lead to their data being magically erased and, as a programmer, I say: no, our data remains, there’s no DELETE * FROM users WHERE id = your_id, there’s actually a UPDATE users SET deleted=CURRENT_TIME() WHERE id = your_id that’s not the same thing (it just marks your account as deleted, but all the data remains for whatever time period they wish, not even mentioning periodic database backups that’ll preserve your data in the hands of that platform)… not even mentioning how your data could’ve already been assimilated through platform integrations (API) by third-party partners such as advertisers. There’s no way to force the erasure.

Yeah, there’s the law such as GDPR’s “Right to be forgotten”, but there’s a Brazilian saying “O que os olhos não veem o coração não sente” (What the eyes can’t see, the heart can’t feel). A platform can “confirm the account deletion” but they can keep the data without anyone’s knowledge. It’s worse: there are laws that require the companies to keep the data for some time (here in Brazil, for example, companies need to keep data for five years, because the justice could need the data in order to solve some investigation).

So, I don’t like to be a harbinger of doom, but our digital traces will never actually entirely disappear from the Internet… especially if you guys are thinking of avoiding the incoming persecution from a new government. Online data remains as far as we couldn’t tell. And this includes way beyond social media platforms: it also includes your apps such as, I dunno, your Starbucks accounts? Your Amazon accounts? Everything is data that can be analyzed among a big data and traced back to each one’s preferences, including political preferences… I’m sorry to say that, but I need to transmit this knowledge as a developer.