Additionally, you know McDonalds corporate office did all kinds of research; they wouldn’t rebrand unless they were confident in the new branding. The sleek, monochrome building probably reminds people of cleanliness or something.
Also very true. But I’m not convinced it was the right choice, just because the brand is confident in it. UHC likely did research to choose a CEO, and look how that turned out.
This is about the US, the undisputed capital of the fast food world. That is definitely not the case.
Additionally, you know McDonalds corporate office did all kinds of research; they wouldn’t rebrand unless they were confident in the new branding. The sleek, monochrome building probably reminds people of cleanliness or something.
Also very true. But I’m not convinced it was the right choice, just because the brand is confident in it. UHC likely did research to choose a CEO, and look how that turned out.