The dates make it specific and actionable. Just saying boycott Amazon is obvious but doesn’t rally people like a time sensitive group effort. And it’s not really pushing purchases. Lots of people just buy everything through Amazon so this gets people to try alternatives and if a few of those stick as long term changes it’s a net win.
A boycott without a predetermined end date is going to be more effective.
Hopefully everyone uses this as an opportunity to figure out new suppliers (which I know is not easy at all).
Otherwise it’ll just push purchases to a week later, won’t even affect the quarter.
The dates make it specific and actionable. Just saying boycott Amazon is obvious but doesn’t rally people like a time sensitive group effort. And it’s not really pushing purchases. Lots of people just buy everything through Amazon so this gets people to try alternatives and if a few of those stick as long term changes it’s a net win.