From the perspective of the average Mastodon user, Brands Town came crawling out of a nightmare universe. Who builds a web community dedicated solely to corporate brand accounts, and nothing else? Someone clearly build this under the assumption that people wanted to talk to brands.

Upon closer inspection, you might notice something very odd. None of the brands are normal.This place features food chains with names like Wanda’s, Uncle Chicken, and Nebraska Glazed Ham. Their technology brands are ghettotech, Lard VPN, headless Corps, Spurtly and of course, Nyetscape. And then, there are news outlets like MNNH News English, Victory News, and newcomer Ctrl Shift Media.