You are describing Google Ads right now. Algorithms are better and better in reaching to poeple that are already on the purchase patch. It’s like giving a restaurant flayers to people that are waiting for a weiter to show them a table.

Aren’t our ads amazing? Look, almost everyone who saw them made the purchase!

Analytics that ignores Goodharts law ruin everything. Movies, HR, Marketing (not much to ruin left, but you get the point), performancet review, recommendations…