At a time when consumer focus on Canadian brands is at an all-time high, Mountain Equipment Company (MEC) announces that it has agreed to be acquired by a Canadian-led ownership group.
The entire board of directors after their political coup. From about 2009 onwards, they restructured to focus on growth growth GROWTH! That was when they started to ramp up Chinese-made products and wind down their own manufacturing, and when they started to sell bikes under their own brand name.
The entire board of directors after their political coup. From about 2009 onwards, they restructured to focus on growth growth GROWTH! That was when they started to ramp up Chinese-made products and wind down their own manufacturing, and when they started to sell bikes under their own brand name.