After many years of sponsoring traditional Pride events in the United States, some big companies are yielding to pressure from the Trump administration to ditch DEI policies.

In the United States, every June is Pride month – commemorating the contributions of lesbian, gay, bisexual, transgender and queer culture and community.

This period allows for a wide range of events, parades, marches, and discussions to take place, providing opportunities for LGBTQ individuals and their allies to come together and make their voices heard.

  • anon6789@lemmy.world
    22·
    6 days ago

    Mastercard isn’t renewing its sponsorship of NYC Pride but said it would still participate in the event. Other traditional New York sponsors like soda and snacks maker PepsiCo and car manufacturer Nissan are not returning this year.

    Banking giant Citi is not returning to sponsor NYC Pride, but plans to march there as well as in at least 30 pride events globally.

    Other Pride events have also lost key sponsors including brewing and spirits groups Anheuser-Bush in St. Louis and Diageo in San Francisco.

    Sounds like the IRL version of leeching off a torrent site…

    They want the benefits of being there but to carry none of the weight.