Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
If I can make cheese good enough to pretend that it’s another brand, I’m gonna just slap my own label on it
It’s not a brand name but a regionally protected signifier. Like champagne.
Ah yeah the appellation system. couldn’t you just call it “Champagne-style wine”?
You can make great cheese, but you can’t fake 900 years of experience and the brand recognition that goes along with it. That’s why people illegally put the parm label on cheese that is not parm.