Is it vomited up by a giant alien slug queen?

Pretty much every company who sells a product has something like this. They have their target demographics, their actual demographics, and breakdowns of each in their branding guides. These are so the marketing team knows who they want to sell to and who is actually buying it, and how to entice those demos into giving up their money.

Are they wrong?

Entire blog post is pretty cringe, not to mention pretty much criminal.