I think it’s a frame of mind. Generally, people are not trained to view media as art, nor to interact with art in any meaningful sense. If you see a video game and subconsciously think “this exists solely for my gratification” then yeah, you’re not gonna be thinking about it much.
I don’t think it’s prudish to focus on cool before sexy as the default, especially in games where you’re creating an avatar of yourself vs playing a pre-defined character. Maybe I’m out of touch but I don’t make characters I’m attracted to, I make characters to represent myself. I want to see me looking cool, not me with my cheeks spread.