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Honestly I shop around to an extent and look at reviews for the area. I have to fly to an airport near family and then drive another couple hundred to get to some family. I’ll admit there’s a gambit in quality of the cars, but I don’t have a preferred. And seems like because a brand in x is good doesn’t mean their station in y won’t suck. Hence just hope in reviews being a good indicator.
The same reason flights are always overbooked. They rather oversell and hope someone cancels than undersell.