This always attracts pedants whining “the creator said to pronounce it like jif!” and it’s like, OK, A) That’s an appeal to authority, one of the best known logical fallacies B) The creator of Mother’s Day spent over 30 years trying to get people to stop celebrating it, but too bad, I’m still gonna wish my Mom a happy Mother’s Day, you know?
I had some struggles with consciousness persisting until I learned about the cognitive shuffle technique.
So if this is you, look up cognitive shuffling. Doesn’t work for everybody but worth a try.